The coaching and the company. One system.
Everywhere else those are two different purchases. Here they are one system — twelve pillars, fifty-three tools you fill in and keep, and a finished business at the end of it.
24 questions · about 3 minutes · your result before we ask for an email
Why it does not hold together
So most coaches assemble it from pieces. A certification for the craft. A course for the funnel. A template pack for the contracts. Each one is complete on its own terms and none of them knows the others exist.
Which is why the seams are where things fail. Your price does not know what your session costs to deliver. Your facilitation is strong and your enrollment conversation is improvised. You have a graduation moment and no evidence of what changed. One gap ends up carrying the weight of everything above it, and the whole thing feels fragile in a way that has nothing to do with how good a coach you are.
This builds both halves in one sequence — the practice and the company — so the parts fit each other instead of being bolted together afterwards.
Two starting points
Where you begin depends on whether you are creating the offer or repairing the structure underneath one you already sell.
Turn your expertise into a clear offer, methodology, program, price, and operating foundation. You start at the beginning because there is no beginning yet.
Start with the Baseline to identify missing pillars, prioritise the gaps, and create your build plan. You already sell something; the work is finding what it is standing on.
The complete business architecture
53 tools across all twelve
Six pillars build the practice — how you design a methodology, run a session, hold a room, carry a client through to a finish. Six build the company around it. Count them.
What is actually in it
Not lessons about pricing. A completed pricing model with your numbers in it. Not a module on client agreements. Your agreement, filled in. The library is a build sequence, and the output is the business.
Where the work happens
This is not a folder of files dropped in your inbox. You sign in, work through the pillars in order, and your answers stay with your account.
The Health Check on this page is 24 questions. Inside the portal it is 72 — six per pillar, with evidence against each answer — and it is what sets your build order and shows movement when you take it again.
Tools are worked in the portal rather than printed and filled by hand, and answers carry forward: the number you set in My Price Point™ is the number My Breakeven Math™ divides by.
Pages are served only to your signed-in account. There is no download, no shareable link, and no file that can be forwarded on. The material stays inside the program.
Start here
Two questions per pillar. It takes about three minutes and it will tell you where the load is falling through.
Free · 3 minutes · 24 questions
Two statements per pillar. Answer honestly rather than aspirationally — a yes means it is true today, written down, and someone else could find it.
You will see your result before we ask for your email.
Choose your level of support
Every tier includes the full 53-tool library and all twelve pillars. The higher tiers add instruction, live time, and a credential — not more material.
Want a ready-made coaching niche?
Add the Smart Quit® 22-tool career-transition methodology to any of the three tiers and build from a proven framework instead of starting from scratch. Includes a mandatory live three-day bootcamp, which every buyer attends regardless of tier.
2027 cohorts: Feb 10–12 · May 12–14 · Sep 15–17 · Nov 10–12
Working with a team, an organisation, or an association? Ask us for a quote.
Before you buy
These are on the page rather than in the small print because a buyer who finds them out afterwards is a refund conversation, and enrollment is non-refundable.
Three minutes to find out which pillars are missing. Then decide whether you want to build them alone or with instruction.
Take the free Health Check
